Ayala Community for Social Impact (Ayala CSI) gets into gear

  BY Ayala Foundation       November 21, 2018       

Ayala citizens come together to harness the group’s diverse strengths, resources, capabilities and talents to form a community that celebrates unique capabilities and programs while joining hands to create social impact.

Ayala citizens come together for the launch of the Ayala Community for Social Impact

In a simple yet meaningful launching ceremony held at Ayala Museum last Monday, November 19, the Ayala CSI unveiled its vision to work for “a better and more sustainable world by creating shared value through partnerships with communities and families we serve.”  The group also committed to the mission that they will “harness Ayala’s diverse strengths, resources, capabilities and talents in engaging businesses and communities for opportunities to solve problems and help make better and sustainable world.”

 In pre-launch workshops and meetings, Ayala CSI initially identified four focus areas, namely: Education and Scholarships, Environment, Entrepreneurship and Livelihood, and Health. They also identified  the following key enablers to bring about relevant social impact: Technology, Communication and Branding, Volunteerism, Capacity-Building and Development, Measurement and Evaluation/ Data Analytics.

“We are not only community movers, but community lovers who truly desire to help bridge the needs gap in communities that we serve,” said Ayala Foundation President Ruel Maranan, as he described the organisational framework of Ayala CSI.

Ayala Foundation President and Ayala CSI Champion, Ruel Maranan, shares how this new undertaking can help create a more sustainable world

For his part, Ayala Corporation Chief Human Resources Officer, Managing Director & Head-Corporate Resources Group, JP Orbeta said, “We are also community shakers as we try to disrupt the status quo to be able to create social impact in our focus areas.”

Ayala Corporation Chief Human Resources Officer, Managing Director & Head-Corporate Resources Group and Executive Sponsor of Ayala CSI, JP Orbeta, shares the vision and mission of the newly-formed group

While acknowledging that the tasks ahead are not as easy, everyone in the group is excited to finally put in place what looks to be the final piece in the puzzle for various councils in Ayala — finally, Social Impact!

Ayala Corporation Chairman and CEO, Jaime Augusto Zobel de Ayala, shares an inspirational message to the Ayala CSI community movers

The launch was also attended by cohorts and like-minded organisations like the United Nations Development Fund (UNDP) and the Asian Institute of Management (AIM) and the Lopez Foundation.

Here are more moments from the launch of the Ayala Community for Social Impact.

The audience listens on to know what the new community is all about

Members of the Ayala Foundation Executive Committee and partners from like-minded organizations share their support for Ayala CSI

Ayala CSI Champion, Ruel Maranan and Ayala CSI Executive Sponsor, JP Orbeta, lead the posting of photos in the Ayala CSI Commitment wall


The Ayala citizens were also in for a unique experience to show their commitment to Ayala CSI. Instax photos of attendees were taken upon arrival. Before the program ended, the Ayala CSI Champion and Executive Sponsor invited everyone to affix their signatures in their photos and post on the commitment wall as a symbol of their commitment to Ayala CSI.