Total Philippines, Ayala Foundation partners for road safety education

  BY Ayala Foundation       June 28, 2018       AFI Education, Edutainment, Road safety, Total Philippines, centex

Since children are deemed to be the most vulnerable in road accidents, the oil and gas company Total Philippines will conduct the Road Safety Awareness Program for Children or also known as RSAFE Program which will be piloted in one of the CENTEX schools managed by the Ayala Foundation Inc.

The RSAFE Program aims to raise the children’s road safety awareness in schools, to train teachers on road safety knowledge and involve the local community to identify the road dangers and the necessary improvements on the paths surrounding the schools.


PARTNERS FOR DEVELOPMENT. Total Philippines and Ayala Foundation signed a Memorandum of Agreement for Road Safety Education at CENTEX Manila. L-R: Malou Espina, Vice President, Marketing and Communications, Total Philippines; Laurent Stouffe, President and Managing Director, Total Philippines; Joanna Duarte, Senior Director for Programs, Ayala Foundation; Romualdo Katigbak, Chief Finance Officer, Ayala Foundation.

Total developed the said program together with the creation of edutainment tools with strong visuals to fully impart road safety messages around the community. The said program was reviewed and validated by the Global Road Safety Partnership (GRSP) in line with the U.N. Decade of Action for Road Safety 2011-2020 where Total is one of the signatories.

Citing data from Philippine Statistics Authority (PSA) last 2017, an average of 671 children – those 14 years old and below – died every year from 2006-2014. Among the children, the one with the highest vulnerability are those five to nine and those 10-14 years old children. Also, there are 253 children aged five to nine and 195 children aged 10-14 died last 2014 because of road accidents.


LEARNING THROUGH EDUTAINMENT. A cube with various educational yet entertaining materials will be used to teach the children about road safety awareness. 

The program will be presented through a cube which contains various materials that are essential in conveying road safety education to young people. The cube contains: 200 edutainment books, three teacher’s books including the three lessons program, three posters, 200 boxes of colored pencils, one set of road signs with handles, a 72-parts super road track, 200 reflective stickers, and certificates for those who will complete the program.

Since the main stakeholder of the program are children, it is important to take note of their short attention span and their learning methods. RSAFE program designed its materials through edutainment (educational entertainment) which is being widely used by most schools today to make learning more fun and enjoyable.

Total partnered with Ayala Foundation Inc. to have the pilot implementation of RSAFE Program through the CENTEX school. The Center of Excellence in Public Elementary Education (CENTEX) schools are the flagship education program of Ayala Foundation. It considers child development to be the collaborative work of teachers, parents, community members, and other stakeholders involved. CENTEX focuses on essentials for lifelong learning which are classroom pedagogy, development of critical thinking skills, values clarification and the use of classroom technology. CENTEX started with two public schools in Manila and Batangas, and has now evolved into a program that delivers the “CENTEX way of education through mentoring and teacher training.

Ayala Foundation Inc. and Total Philippines believe that this kind of partnerships will contribute to the nation’s progress and development of our communities.

A ceremonial signing of Memorandum of Agreement (MOA) took place last June 26, 2018 at the Total Philippines office in Bonifacio Global City (BGC), Taguig. Ayala Foundation Inc. was represented by Ms. Joanna Duarte, Senior Director for Programs; Mr. Romualdo Katigbak, Chief Finance Officer; and Ms. Jessieree Addun, Manager, AFI Education. Coming from Total Philippines were Mr. Laurent Stouffe, President and Managing Director; Ms. Malou Espina, Vice President, Marketing and Communications, and Ms. Joan Javier, CSR and Internal Communications Executive.